Experience-Based Loyalty Program With QR Redemption

This venue wanted a loyalty program that felt like part of the guest experience, not a points card.
Instead of generic discounts, we designed an experience-based loyalty journey powered by QR codes and Omakase automations.

Guests discover new products, scan a QR at the venue, and receive warm, on-brand follow-ups that bring them back in person.

The challenge

Before Omakase, loyalty was:

• Fragmented: stamps here, ad-hoc coupons there, and no single view of who actually came back.

• Manual: staff had to remember to hand out cards, track redemptions, and update spreadsheets.

• Shallow data: the team knew how many redemptions they had, but not who redeemed, or what happened afterwards.

• No real storytelling: nothing in the “loyalty program” helped guests understand the people, products and story behind the venue.

They needed a way to:

• Make loyalty feel like part of the guest experience.

• Capture clean guest data with every redemption.

• Automate the follow-ups so the team didn’t have to chase anything manually.

The solution

We used Omakase to build a QR-based loyalty journey that connects the on-site experience with automated guest flows.

1. Clear program structure

• Designed a simple, 3-step journey: discover → scan → return.

• Defined which offers were experience-driven (tastings, special products, events) instead of generic discounts.

• Created a single landing page / card design that explains the program in plain language.

2. QR codes that feel on-brand

• Custom QR cards at the counter and tables (no generic templates).

• Each QR links to a branded page with:

  • a short story about the venue or product,

  • a simple form (name + email + permission),

  • a clear explanation of what guests get now, and what they’ll get later.

3. Automated guest flows in Omakase

Every scan triggers a tailored automation:

• Welcome flow – thanks them for visiting, confirms the reward, and sets the tone.

• Education flow – short stories about producers, products or the team, spaced over a few days.

• Return visit flow – a gentle nudge and time-bound invite to come back and redeem in person.

• Reminder & wrap-up – follow-up for people who haven’t redeemed, plus a friendly check-in.

All flows are written in the venue’s voice, not in “campaign” language.

4. Clean data, zero spreadsheets

• Every QR scan adds the guest to the Omakase list with the right tags (source, visit, interest).

• Redemptions are tracked as events, so we can see who actually came back.

• The team gets a simple monthly report instead of raw exports.

What the guest experiences

From the guest’s point of view, loyalty looks like this:

1. They discover the program on a nice card or table display, not a tiny line on a receipt.

2. They scan a QR, land on a warm, branded page, and leave their details in a few seconds.

3. Over the next days and weeks, they receive short, human messages that:

   • explain the story behind the products,

   • invite them back for tastings / new releases,

   • make them feel known, not targeted.

4. When they return, staff can see that they’re part of the program and treat them accordingly.

Results

After launching the QR-based program, the venue saw:

• A consistent flow of new, fully permissioned contacts each week.

• A much clearer view of who was coming back, not just how many redemptions happened.

• Higher engagement on emails compared to generic newsletters.

• Staff spending less time managing loyalty mechanics, and more time hosting guests.

Most importantly, loyalty stopped feeling like “marketing” and started feeling like hospitality:
a series of thoughtful experiences that bring regulars back, one visit at a time.